Articles Tagged ‘MindShare’
ICYMI: StackAdapt adds reporting for offline sales
Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.
PHD wins Unilever’s Canadian business
Mindshare, which has handled media here since 2010, still managed to hold on to the biggest portions of the review globally.
Publishers and platforms split between rev sharing options, delaying next steps
The Department of Canadian Heritage released the findings of its discussions with the industry on how to level the playing field between digital players and local news media.
Corus extends a digital content partnership into linear TV
Appleton’s “Hidden Gems” series is not only running on male-centric Complex, but broadening its reach with programming blocks across three Corus networks.
Facebook has put global media up for review
The social platform is the second largest advertiser globally, after Google, in their shared sector.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
GroupM launches tool to make more ethical data decisions
The Data Ethics Compass will help agencies and clients make more subjective decisions about the data behind their plans.
Mindshare Canada lets CEO Devon MacDonald go
GroupM CEO Stuart Garvie will be leading the agency until a permanent replacement is found.
From CARD: Buyers plan to stop the degradation of local media
Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?
The summertime screen slump didn’t last: study
Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.
Blog: Call your agency, for the sake of local news
Mindshare’s Sarah Thompson on why local media is at stake – and how marketers can help.
Walmart Canada creates a limited Canadian edition of Supermarket Sweep
Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.
Mindshare global CEO is out
Nick Emery has been ousted following what management calls “a clear breach of the company’s code of conduct.”