Articles Tagged ‘OverActive Media’
OverActive Media adds to marketing leadership in pursuit of growth
RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.
New sponsors push OverActive revenue up by 41.6%
Deals with Bud Light, Kraft Heinz and Red Bull are helping the esports company earn more than tournament prize money.
Kraft Heinz’s Crave and Bud Light join the Toronto Ultra
The brands join a growing list of Overactive Media sponsors looking to tap into esports.
ICYMI: TD adds Toronto Ultra to its roster
Plus, Quantcast hires a chief privacy officer, Lactalis partners with fintech mobile wallet platform WhatRock and the NFL and Twitter expand their partnership.
Overactive Media continues to evolve
The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.
TD Bank Group signs on with Toronto Defiant
The new deal is TD’s first foray into the world of esports.
ICYMI: La Presse prepares for a cookie-less future
Plus, Vertical City joins the DPAA and Mitch Marner dips into esports.
ICYMI: Village Media takes its brand south, Publicis Groupe acquires Rauxa
Plus, e-sports team Toronto Defiant makes Roy Thomson Hall its home venue in 2020.
People Moves: MediaCom, Integral Ad Science and more
Plus, one of Toronto’s e-sports franchises has upped its management.
People Moves: OverActive, FirmDecisions
Two media and marketing veterans have joined the fledgling e-sports company.
Canon Canada the official streamer for OverActive Media
The iconic camera manufacturer also plans for social integrations, signage, naming rights and content creation to profile e-sports gamers.
Bell makes a move in e-sports
The vertically integrated company’s ISP division is first founding marketing partner for Toronto-based e-sports company.
OverActive Media gets into events with new acquisition
The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.
Former Google manager gets into e-sports
Mike Armstrong will work to raise OverActive’s profile on a global stage as it courts audiences and brands.
OverActive Media makes international play with Splyce acquisition
The e-sports company now operates on a global scale, opening itself up to bigger brand deals.
