Articles Tagged ‘Touche!’
WestJet picks Touche! as media AOR
The airline aims to put the agency’s data and tech capabilities to work on an insights-driven, digital-first media strategy.
PHD and Sid Lee Media win Grand Prix at WARC Awards for Media
Air Transat’s “Vacation Intervention” campaign took the top prize in the Effective Channel Integration category.
Touche! names new strategy leadership in Toronto
Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.
Touche! lands three campaigns on WARC 100
Vizeum Toronto also finds itself on this year’s ranking of the 100 most-awarded media-led campaigns.
Canadian Tire expands its work with Corus for the holidays
On top of activations on Hallmark, Food Network and W, the retailer is also increasing its presence on Spotify to tap interest in seasonal music.
Initiative, Wavemaker and Touche medal at 2021 AOY
This year’s virtual awards gala revealed the top three media agencies and Campaign of the Year.
Canadian Tire taps Branded Cities’ 3D OOH
The boards create fully immersive scenes, which the retailer used to show off its line of pet products.
2021 Media AOY Bronze: Touche blends the art of media with the science of data
With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.
La Presse helps Volkswagen drive a new launch
A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.
PHD and Touche stand out at FOMG Awards
The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.
Preparing for post-pandemic business: survey
A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
